Nothing beats the convenience of working from home. It is inexpensive because you don’t need to commute or acquire a particular wardrobe to go out into the public. A home office can also be claimed as a tax deduction. Here are some suggestions to help you establish and run a cake decorating business from home.
– Find a Unique Way to Sell Your Cakes – Consider why clients should buy their cakes from you rather than a bakery. Do your cakes taste better, look better, have a distinct style, or provide better service (special occasion drop-off cakes)? You could want to offer all of these things to get customers to come to you. They’ll tell everyone they know about your fantastic work, and you’ll get more business as a result.
– Submit Press Releases: You should send a press release to local and nearby news sites whenever you participate in a nonprofit or community event in your town. If your company has a noteworthy event, you should issue a press release. When you do, make sure to highlight everything that sets your organisation apart. There will be some advertisement in addition to the announcement.
– Advertise in newspapers and on the street: Make sure your business is advertised in newspapers and on the street. In May, for graduations, in May and June for weddings, or whenever a major event is planned, you should run a larger ad. Place ads in the high school newspaper or, if you live near a college, any of their papers and bulletin boards. Before you go ahead and book these events, think about what kind of discounts or promotions you can offer. Make it clear that all orders must be received by a certain date; this will motivate buyers to take action and make an order with you.
– Create a Website for Your Cake Decorating Business: Your cake decorating business should have a website. Make the website user-friendly and informative. Demonstrate your cake-decorating skills and mention how unique your company is, whether you’re flexible, and what kind of cake designs you do. You may or may not want to post charges on your website; nevertheless, it is sometimes preferable to have them contact so that you can give them an estimate based on their needs. Make sure to include the URL of your website in any advertising you conduct.
– Look for Distributors: One way to grow your cake decorating business is to find other businesses willing to advertise it. Coffee shops and restaurants will most likely be your best bet. This will raise your company’s visibility and eliminate the need for you to develop your own store. In exchange for this service, they would collect a commission on each order you place with their establishment.
– Barter with local event and party planners: You can make a deal with local event and party planners to let their clients see your portfolio. In exchange, you can advertise them to your customers. You may end up manufacturing and decorating all of their cakes if you get on their vendor list.
– Give away free merchandise at charity events, church activities, community events, and festivals. Participate in local charity, school, church, and business fundraising initiatives. By giving a free cake for these events, you will gain a lot of promotional exposure. While you’re there, make brochures and distribute them.
– Housewarming Cake Promotion: Contact area realtors and offer them a discount on housewarming cakes for their clients. Realtors frequently present gifts to customers who sell their homes. Make sure to wrap your cakes in a lovely cake box with your company’s name, address, phone number, and website URL imprinted on it while producing them for these events. You can even give consumers a discount if they order a cake within a certain time frame.
– Referrals: Let everyone you encounter know about your firm. Maintain a supply of business cards with all of your contact information. Give them two or three business cards and ask them to distribute them to persons who might be interested in your abilities. Referrals should also be requested from customers. Give them a discount on their next cake if they can bring you new business.
